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Consumer happiness towards masstige brands
Dear Respondent,
My name is Anett Szabó, currently I am a student at Cluj Napoca, Romania, at the University of Babeș-Bólyai. I am working on my final year thesis,  I am researching the way self-consciousness and social ideal self is linking with consumer happiness from three different smartwatch brand’s view. I would like to ask you to fill out my questionnaire, it would support my research.  

Please be aware that this questionnaire is directed to ONLY smartwatch users and only to customer who currently own and use a smartwatch from one of the following brands: Apple, Fitbit, Samsung, Xiaomi.

Moreover, all submissions are completely anonymous

Thank you for your help!


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1. Which smartwatch brand do you use? *
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