I have crafted two basic branding and visual concepts based on community feedback, which stated that being relatable to new users and unique from other platforms are the priorities tied for first place. Based on this and other visual feedback in the survey results (link below) I've tried to develop two distinct concepts with very different moods.
Community Branding Survey Results
Based on community feedback, this visual style is sharp, minimalistic, with striking illustrations reminiscent of traditional Japanese artwork. Color palette is high contrast and bold, yet with somewhat muted tones, and a fun but professional Asian-style font for stylistic purposes.