Maximilian Bauerโ€™s Post

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Doctoral Candidate and MBA Program Manager at WFI - Ingolstadt School of Management, KU Germany

๐‡๐จ๐ฐ ๐œ๐š๐ง ๐’๐Œ๐„๐ฌ ๐š๐ง๐ ๐’๐ญ๐š๐ซ๐ญ-๐ฎ๐ฉ๐ฌ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ๐ฅ๐ฒ ๐œ๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ž ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ž ๐ฏ๐š๐ฅ๐ฎ๐ž ๐š๐ง๐ ๐ ๐š๐ข๐ง ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐š๐๐ฏ๐š๐ง๐ญ๐š๐ ๐ž? ๐…๐ข๐ง๐ ๐จ๐ฎ๐ญ ๐ก๐ž๐ซ๐ž. This post is co-created byย Maximilian Bauerย andย Shashi Matta We hosted a panel of SME business leaders (from the German Mittelstand), Start-ups founders, and players in the regional Innovation Ecosystem, on campus at theย WFI - Ingolstadt School of Managementย at theย Catholic University of Eichstรคtt-Ingolstadt,ย for a stimulating panel discussion as part of the Long Night of Business and Science in Ingolstadt (Lange Nacht der Unternehmen und Wissenschaft). The German #Mittelstand accounts for 99% of all #businesses, employs 60% of the #workforce, and contributes to over 50% of the #GDP in Germany. This economic powerhouse is known for its stability but faces many challenges in todayโ€™s business and geo-political environment. Can these SMEs collaborate with Start-ups to innovate, create market value, and capture competitive advantage? Though there are examples of such successful #collaboration, they are rare, and thereโ€™s vast untapped potential. Weโ€™re proud to present our amazing panelists in the images below โ€“ย Bernhard Bauer, Maria Mair, Josef Schmidt, Felix Frรถhling, Armin Hackner, Sebastian Brand, and Anja Schlippes-Rembolt. Here's what we learned from this thought-provoking panel discussion โ€“ โœ…ย ๐ƒ๐ž๐ฌ๐ฉ๐ข๐ญ๐ž ๐ญ๐ก๐ž ๐Ž๐›๐ฏ๐ข๐จ๐ฎ๐ฌ ๐๐ž๐ง๐ž๐Ÿ๐ข๐ญ๐ฌ, ๐’๐ค๐ž๐ฉ๐ญ๐ข๐œ๐ข๐ฌ๐ฆ ๐ข๐ฌ ๐‡๐ข๐ ๐ก ๐จ๐ง ๐๐จ๐ญ๐ก ๐’๐ข๐๐ž๐ฌ: Fears of intellectual property protection, diluted company culture, or perceived threats to autonomy can stifle the willingness to collaborate. It is crucial for SMEs and Start-ups to recognize the potential to develop groundbreaking #innovations. โœ…ย ๐’๐ž๐ž๐ฆ๐ข๐ง๐ ๐ฅ๐ฒ ๐Œ๐ข๐ฌ๐š๐ฅ๐ข๐ ๐ง๐ž๐ ๐ˆ๐ง๐œ๐ž๐ง๐ญ๐ข๐ฏ๐ž๐ฌ ๐š๐ซ๐ž ๐š ๐๐š๐ซ๐ซ๐ข๐ž๐ซ:ย At first glance, Mittelstand companies and start-ups may appear to have divergent goals and incentives. SMEs, with established market presence and tested business models, often prioritize #stability and incremental #growth. In contrast, start-ups, driven by #agility and #disruption, seek rapid expansion and transformative breakthroughs. โœ…ย ๐Ž๐ฉ๐ž๐ง ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐‚๐š๐ง ๐”๐ง๐ฅ๐ž๐š๐ฌ๐ก ๐ญ๐ก๐ž ๐‚๐จ๐ฆ๐›๐ข๐ง๐ž๐ ๐๐จ๐ฐ๐ž๐ซ ๐จ๐Ÿ ๐’๐Œ๐„๐ฌ ๐š๐ง๐ ๐’๐ญ๐š๐ซ๐ญ-๐ฎ๐ฉ๐ฌ:ย Embracing the concept of Open Innovation can be the key to harnessing the combined power of SMEs and start-ups. Collaborative #networks, joint research projects, and strategic partnerships can empower both SMEs and Start-ups to unlock the full potential of German innovation. If you liked this post, hereโ€™s our post on the most crucial Future Skills for you to be INNOVATION READY: โ†ชย https://lnkd.in/eWBUP-dz Share your thoughts on collaboration between SMEs and Start-ups that you know or work with, with a Comment! ๐’๐ก๐š๐ฉ๐žย ๐ฒ๐จ๐ฎ๐ซย ๐…๐ฎ๐ญ๐ฎ๐ซ๐ž,ย ๐›๐žย ๐ˆ๐๐๐Ž๐•๐€๐“๐ˆ๐Ž๐ย ๐‘๐„๐€๐ƒ๐˜. #competitiveadvantage #marketvalue #openinnovation #sme

Maximilian Bauer

Doctoral Candidate and MBA Program Manager at WFI - Ingolstadt School of Management, KU Germany

1y

A big Shoutout and Thank you to our seven Expert Panelists for their participation in our Event on the Long Night of Business and Science, by the Initiative Regionalmanagement Region Ingolstadt (IRMA) e.V. - Bernhard Bauer - Landbรคckerei Ihle GmbH & Co. KG, Maria Mair - CoE Technische Hochschule Ingolstadt, Josef Schmidt - digital workbench gmbh, Felix Frรถhling - thireks, Armin Hackner - transform.10, Sebastian Brand - #mitdenkt, and Anja Schlappes-Rembold - Agentur fรผr Arbeit Ingolstadt

Simmi Kukreja

Senior Consulting Partner at Up Market Research and DataIntelo | Market Research | New Business | Consulting | Sales | Growth

1y

Fear of losing IP advantage can limit some SMEs to innovate with start-ups. Iโ€™ve seen that myself.

Kateryna Novatska

B2B Digital Marketing | Epom Ad Server

1y

Cool panel and seems like a grounded discussion.

Eugene Soo

Executive Director | Co-Founder of Infinity Financial Advisory (SME 500)

1y

Thank you for sharing, Maximilian Bauer and Shashi Matta

Innovation comes from collaboration between young and old, stable and disruptive, established and new. Thanks for sharing!

I didnโ€™t know how strong the small and medium size companies are in Germany. Thank you for posting!

Oscar G.

Digital Marketing Agency Owner: Helping Funeral Homes to spur growth through marketing strategies

1y

Great insights about SMEs!

Jaxon Parrott

Founder & Angel Investor || Disrupting Startup Marketing

1y

Awesome post, cool insights!

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