DMthePM: Product Concepts Unlocked
By Diana
What Companies Get Wrong About Innovation (And How to Fix It)
What does real innovation look like inside a company and why do most get it wrong?
In this episode, I chat with Jeremy Shute, a Fortune 500 innovation leader with 30+ years at brands like Johnson & Johnson and McCormick.
We break down:
- Why innovation isn’t just shiny new features
- The #1 mistake teams make when measuring it
- How to unlock value from what you already have
- And how to build a culture where innovation sticks
Whether you’re in a startup or scaling a mature org, this convo will challenge your thinking and give you frameworks you can use right now.
How to Lead Product Teams Through Change & Uncertainty | Product Leadership Strategies
Leading a product team through change and uncertainty? It’s one of the hardest challenges in product leadership—but also one of the most critical skills for 2025. In this episode of DM the PM: Product Concepts Unlocked, we break down how to lead product teams through reorgs, shifting priorities, and industry changes—without losing momentum.
I’m joined by Annett Eckert, a product leadership coach with 20+ years of experience in product strategy, coaching, and executive leadership. Together, we cover:
✅ How product leaders can create clarity when everything feels uncertain
✅ The biggest leadership mistakes during org changes—and how to avoid them
✅ Why clarity beats motivation (and how to refocus your team fast)
✅ How to keep high-performing product managers engaged without burning them out
✅ Why empowerment is a system—and how to build a culture that supports product decisions
✅ The importance of strategy time (and why the best product leaders spend a full day per week on it)
🔥 Watch this episode if you want to:
✔️ Build resilience as a product leader
✔️ Keep your product team aligned through change
✔️ Learn how to lead with confidence—even when you don’t have all the answers
From Product Manager to Product Leader: Your Growth Blueprint: Part 2
What does it take to thrive in product management—and how can you take charge of your career growth? In this episode, I sit down with accredited product coach Caroline Clark to explore how product leaders can approach their careers with the same intentionality as building great products.
Caroline shares actionable advice on setting realistic goals, identifying your unique strengths, and creating feedback loops to fuel continuous improvement. We also debunk the myth of linear career progression and discuss why experimentation is key to finding your next step.
Key Takeaways:
- Why setting a personal vision and strategy is essential for career success.
- How understanding your values can guide meaningful career decisions.
- The role of feedback and coaching in navigating career transitions.
- Why career paths aren’t ladders—they’re a series of experiments.
Whether you’re looking to level up your skills, transition into a new role, or simply take back control of your career, this episode will give you the tools to view your journey through a product lens.
Tune in and start building the career you want—on your terms.
From Product Manager to Product Leader: Your Growth Blueprint: Part 1
In this episode I sit down with Caroline Clark, a seasoned product leader and coach, to talk about what it takes to grow in product management. We dive into why listening is a product manager’s superpower, her framework for building leadership skills, and the critical role communication plays in driving success.
Key takeaways:
- Listening is a PM superpower: it builds trust, fosters collaboration and enhances your ability to influence
- Caroline shares her framework to developing competencies for product leadership
- Effective communication is the key to building trust
- Gender equity matters: diverse perspectives lead to more inclusive and innovative products
- Coaching fuels growth: overcoming internal barriers and leaning into your strengths can take your career to the next level
Where you can find:
Caroline Clark: https://www.linkedin.com/in/caroline-clark-frsa/
Diana Matei: https://www.linkedin.com/in/diana-eugenia-matei/
Chapters:
[00:00] Introduction
[02:10] Caroline’s Journey into Product Management
[07:35] Transitioning to Coaching
[11:22] Listening as a Product Management Superpower
[15:10] Skills for Progression in Product Management
[22:34] Communication Skills for Influence and Collaboration
[31:05] Framework for Career Progression
[34:09] Navigating Change as a Leader
[36:45] Developing Soft Skills for Success
Experimentation, Innovation, and Flow: The Secrets to Empowering Teams
In this episode, we sit down with Tee, an experienced coach and advocate for agile practices, to explore the keys to building empowered and effective teams. From personal reflections to actionable insights, Tee shares his journey and expertise in the world of team coaching and tech innovation.
In this discussion we unpack:
- Practical tips for fostering a supportive and sustainable work environment are explored.
- How coaching helps unlock potential and aligns teams toward shared goals.
- Addressing common misconceptions, including:
Where you can find:
Tee Moyo - https://www.linkedin.com/in/tumpemoyo/
Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/
Timstamps:
[3:16] - Introducing self-care in the culture
[6:18] - Why choosing the coaching career
[10:08] - Team coaching techniques
[14:18] - Tee's Motivation for tech
[18:11] - Role of AI in tech
[24:38] - The importance of experimentation
[25:21] - Coaching teams to innovate
[30:3] - Setting up effective ceremonies
[33:12] - Personal stand-up session
[36:10] - The importance of flow
[39:05] - How to manage the disconnect between business and tech
[41:20] - Myth Bust: There is no planning in agile
[44:44] - Myth Bust: Working agile doesn’t mean you can change the scope anytime
[45:35] - Myth Bust 3: Agile is only for software development
[46:59] - Tech improvement in battery technology
Unlocking the Secrets of Exceptional Product Design
In this episode product designer Joelle explores the intricacies of product design, emphasising the importance of user research, customer centricity, and the role of prototyping. The conversation delves into common misconceptions about product design, the significance of understanding user needs, and the collaborative nature of effective design processes.
The podcast has 4 sections:
Intro & overview
Myth Buster
Most Asked Questions
Threshold concept
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In this discussion we unpack:
- Product design is about translating user needs into functional experiences.
- User research is crucial for understanding customer pain points.
- Customer centricity means prioritising user needs in product development.
- Iterative design processes lead to better product outcomes.
- Leading questions can skew research results and should be avoided.
- Understanding the context of user struggles is key to effective design.
- Designers should be involved early in the product development process.
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Where you can find:
Joelle Phua LinkedIn - https://www.linkedin.com/in/joellephua/
Joelle Phua Instagram - https://www.instagram.com/joelledesigner
Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/
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Timestamps:
[00:00] Introduction to the Podcast and Guest
[02:15] Joelle's Journey into Product Design
[04:13] The Importance of User Research and Validation
[07:06] Understanding Customer Centricity
[09:10] Core Elements of Product Design
[11:40] The Value of Product Designers
[13:14] Myths About Product Design
[15:45] Collaboration in Product Design
[17:47] The Role of AI in Design
[20:54] Diving Deeper into User Research Techniques
[25:09] Understanding the Importance of Customer Conversations
[27:38] Crafting Effective User Research Questions
[31:53] Designing Solutions: Key Considerations
[36:10] Prototyping: Validating Ideas at Speed
[39:22] Threshold Concepts in Product Design
Unlocking the Secrets of Product Discovery
In this episode of DM the PM, Diana and Barry Pace delve into the intricacies of product discovery, exploring its significance in product management. They discuss common misconceptions about product discovery, the role of user interviews, and the differences between B2B and B2C product discovery.
The podcast has 4 sections:
Intro & overview
Myth Buster
Threshold concept
Most Asked Questions
In this discussion we unpack:
- Product discovery is essential for making informed decisions about what to build.
- The reality of navigating organisational challenges to drive Product Discovery.
- Collaboration with finance and commercial teams enhances product success.
- Product Discovery is not a process, it is a set of habits you apply continuously.
- Dive deep into core elements of Opportunity Solution Trees.
- Bust common misconceptions about product discovery.
- Applying incremental changes rather than taking a dogmatic approach leads to more value in your company.
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Where you can find:
Barry Pace - https://www.linkedin.com/in/barryjamespace/
Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/
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Timestamps:
[00:00] Introduction to Product Discovery
[01:52] Barry Pace's Journey in Product Management
[06:00] The Importance of Commercial Thinking in Product Teams
[08:53] Establishing a Culture of Experimentation
[10:10] The Role of Psychological Safety in Product Teams
[11:23] Understanding Product Discovery
[14:05] Navigating Organisational Challenges in Product Discovery
[19:06] Myths and Misconceptions about Product Discovery
[19:29] Myth 1: Product Discovery is a Process
[25:30] Myth 2: Discovery Takes too Long
[29:37] Myth 3: Product Discovery is just User Research
[32:20] Threshold Concept - Product Discovery
[50:40] Lessons Learnt
[53:34] Frequently Asked Questions
[53:51] User Interviews & Statistical Significance
[58:18] Navigating Product Distribution Channels
[01:01:31] B2B vs B2C Product Discovery
From Data to Growth: Building a Strong Foundation for Success
In this episode, Diana talks with Jake Barnett, founder of Day One Data, about how data drives business growth. They cover the importance of a solid data foundation, common challenges in marketing data, and how even small businesses can use data to make smarter decisions. Jake emphasises viewing data as an investment for long-term success.
The podcast has 4 sections:
- Intro & overview of Product Marketing
- Most Asked Questions
- Myth Buster
- Threshold concept
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In this discussion we unpack:
- Why data should be treated as an investment, not a cost.
- The importance of establishing a minimum viable data setup for startups.
- How to build data self-sufficiency within teams to drive growth.
- The common pitfalls in marketing data practices and how to avoid them.
- Key strategies for simplifying data without sacrificing impact.
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Where you can find:
Jake Barnett - https://www.linkedin.com/in/jake-barnett-37980abb/
Day1Data - https://day1data.co.uk/
Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/
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Timestamps
00:00 Introduction to the Podcast and Guest
01:15 Jake's Journey in Data and Marketing Analytics
04:28 The Importance of Marketing Data
09:34 Common Gaps in Marketing Data Practices
14:15 Building Self-Sufficiency in Clients
18:11 Minimum Viable Data Setup for Startups
22:28 Key Metrics for Business Success
23:57 Challenges in Data Implementation
26:05 Myths About Data and Its Usage
30:15 Personalisation and Data Foundations
35:26 Threshold Concepts in Data Understanding
GenAI vs. Traditional Products: What Every Product Leader Needs to Know
In this episode of the DMDPM podcast, Stuart Winter-Tear, head of product at Genaios, explores the nuances of building AI products compared to traditional products. We discuss the transition from deterministic to probabilistic models, the importance of user experience, ethical considerations, and the challenges of pricing and business models in the AI landscape.
The podcast has 4 sections:
- Intro & overview of Product Marketing
- Most Asked Questions
- Myth Buster
- Threshold concept
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In this discussion we unpack:
- Navigating the probabilistic nature of GenAI vs. the deterministic approach in traditional products.
- The cool trap—why chasing tech without strategy could cost you big.
- The shift to data-driven decision-making and the implications for your roadmap.
- How to balance research timelines with product delivery when the answers are not always clear-cut.
- How to rethink business models—traditional SaaS pricing won’t cut it in the world of AI.
- Key myths about GenAI—like the idea that building with AI means instant accuracy.
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Where to find Stuart Winter-Tear
https://www.linkedin.com/in/stuart-winter-tear/
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Where to find Diana Matei
https://www.linkedin.com/in/diana-eugenia-matei/
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Timestamps:
[00:00] Introduction to the Podcast and Guest Background
[03:48] Transitioning from Traditional AI to GenAI
[07:51] The Cool Trap: Technology vs. Customer Focus
[11:52] Building Live: Challenges in Product Development
[15:02] Risk Aversion in Product Management
[17:56] Data Quality and Maturity in AI Products
[18:52] Starting Your Journey with AI Products
[25:24] User Experience Challenges in AI Products
[30:22] Ethical Considerations in AI Development
[36:13] Business Models and Pricing for AI Products
[43:36] Common Misconceptions in Building AI Products
[47:08] Threshold Concepts: Essentials for Building AI Products
The Dynamics of Modern Sales
In this podcast episode, Diana interviews Serhii Pedan, the Head of Revenue and Client Relations at Clockwise, about the importance of sales and product-led sales in business success.
The podcast has 4 sections:
- Intro & overview of Product Marketing
- Most Asked Questions
- Myth Buster
- Threshold concept
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In this discussion we unpack:
- The evolving role of AI in sales
- Explore how to generate more qualified leads and shorten the sales cycle
- The necessity of building genuine connections with customers
- Intricacies of product-led sales
- The essential skills required for effective selling
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Where to find Serhii Pedan:
https://www.linkedin.com/in/serhiipedan/
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Where to find Diana Matei:
- https://www.linkedin.com/in/diana-eugenia-matei/
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Timestamps:
[02:01] The Importance of Sales and Product-Led Sales
[09:06] Getting more qualified leads
[13:18] Embracing the Messiness of the Sales Process
[15:04] Shortening the sales cycle
[21:46] The Role of Product-Led Sales
[28:14] Debunking Sales Misconceptions
[36:15] Threshold Concept: Sales
[40:23] Building Trust and Understanding Customer Needs
Crafting Effective Messaging: The Key to Product Marketing
In this episode, Nadzia Laskar discusses the role of product marketing in setting up a business for success. We cover topics such as go-to-market strategies, value proposition testing, and pricing.
The podcast has 4 sections:
- Intro & overview of Product Marketing
- Most Asked Questions
- Myth Buster
- Threshold concept
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In this discussion we unpack:
- The role of Product Marketing and how it differs from Product and Marketing
- Go-to-market strategies
- Value proposition testing techniques and differences between B2C and B2B businesses
- Strategies on pricing testing
- The essential mental model needed to grasp Product Marketing
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Where to find Nadzia Laskar:
- https://www.linkedin.com/in/nadzia/
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Where to find Diana Matei:
- https://www.linkedin.com/in/diana-eugenia-matei/
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Timestamps:
[01:45] Intro to Product Marketing
[07:48] Bridging the Gap: Translating Product Features into Customer Value
[12:09] Communicating User Features
[14:37] The value of Product Marketing to the business
[16:38] Most Asked Questions
[21:53] How to test Value Propositions
[28:01] Value Prop testing in B2B companies
[31:04] Determining Pricing
[35:33] Debunking Myths about Product Marketing
[40:44] The Threshold Concept of Product Marketing