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Ian Houghton, is the co-Founder at MADFest, a marketing, advertising and disruptive tech festival that’s been held since 2018. He’s joined by Luke Wilcox, MADFest’s content director to discuss how MADFest was born and what you can expect in 2023.

This episode covers:   

• How the idea for MADFest was born in a pub
• Why MADFest is NOT a conference
• The secrets behind MADFest’s marketing success
• Why you should attend MADFest in 2023
• Disruption in branding and marketing
• Why MADFest 2024 will be even madder

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Ian Houghton: https://www.linkedin.com/in/ian-richard-houghton/
Luke Wilcox: https://www.linkedin.com/in/luke-wilcox/
MADFest: https://www.madfestlondon.com/
MADFest tickets: https://registration.socio.events/e/madfestlondon2023
MADFest newsletter sign-up: https://www.madfestlondon.com/contact
Tom Rainsford of Beavertown Brewery speaking at MADFest 2022: https://www.madfestlondon.com/insights/all-business-owners-should-prioritize-people-in-the

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