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武汉理工大学学报(社会科学版). 2001, (05)

An Analysis of Green Marketing’s Influence on Sustainable Development of EnterpriseChinese Full Text

Wei Mingxia (College of Management of WUT , Wuhan 430070,Hubei,China)

Abstract: On the basis of elaborating green marketing and enterprise life cycle-related theories, the article analyzes the green marketing’s influence on the sustainable development of enterprise?The paper points out that the green marketing can make the enterprise shake off recession, move into the second life cycle, and promote its own sustainable development.
Keywords：

green marketing; enterprise life cycle; innovation; sustainable development;

  • Series：

    (H) Education ＆ Social Sciences; (J) Economics ＆ Management

  • Subject：

    Enterprise Economy

  • Classification Code：

    F274

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