The power of nature - and art NEWSLETTER / June 2021 TOP OF THE LIST Brooks Lake Lodge & Spa, our historic guest ranch client deep in the woods of Wyoming, recently landed on two major media lists of best all-inclusive resorts, with U.S. News & World Report awarding it top honors on the “15 Top All-Inclusive Family Resorts in the U.S.” list and Reader’s Digest offering a spot on its “20 Best All-Inclusive Resorts in the U.S.” U.S. News reveled in the lodge’s “expansive offerings,” including horseback riding, canoeing, hiking and fishing during its opening-next-week summer season, July 6 – September 15, 2021, while Reader’s Digest dubbed the nearly 100-year-old lodge “luxury wilderness camp,” noting its maximum of 36 guests makes it “one of the most intimate all-inclusive resorts in the United States.” (Photo: Jared Nichols) LIONSHEAD REVISITED When Mountain Living chose Vail as its summer “Destination” in its just-out July/August 2021 issue it got specific, calling out Vail’s family-friendly, pedestrian-mall, high-country Lionshead neighborhood as “the perfect base camp” for exploring the area – and Antlers at Vail, with its “commitment to stellar, personal service,” as the place to stay. One of the few independent lodgings left in the Vail Valley, the Platinum-ranked Antlers condominium hotel overlooks Gore Creek, is just steps from the Eagle Bahn Gondola (direct route to Epic Adventure activities from zipline to Forest Flyer) and boasts a year-round outdoor “pool with a view” and long list of “complimentary perks like yoga classes, bikes and free passes to Walking Mountains Science Center programs.” (Photo: Jack Affleck) WHERE THE ART IS Cowboys & Indians’ “Home & Ranch” section continues to search out the best of Western design, and for its new July 2021 issue the magazine reached out to Montana and Wyoming interior design firms Kibler & Kirch and WRJ Design to share “collecting tips and curation secrets” for designing with art. Jeremiah Young, who owns Billings-based Stapleton Gallery in addition to Kibler & Kirch, tells the magazine, “There’s a sometimes subtle but essential quality that original art imparts to a home. It’s the brushstrokes, the tiny imperfections, and the sense that human hands have made a work of art....” WRJ Design co-owners Rush Jenkins and Klaus Baer agree. “Art is critical,” Baer says. And praising Jackson’s rich-with-talent art scene, Jenkins adds, “It has always been such a pleasure to take our clients to local galleries to explore the art firsthand and find what pieces speak to them.” (Photo of Kibler & Kirch Cody house by Audrey Hall.) PR TIP OF THE MONTH Trust your gut Marketing continues to embrace data as we look for the reassurance of hard numbers, but it bears remembering that data, by definition, is a measure of something that has already happened, while the sweet spot for PR – especially when it comes to earning media coverage – lies in the future. Media thrives on predicting the next big thing, and often the best source for really great story ideas is intuition. That “inner knowing” can seem mysterious, but it’s not, according to a recent Fortune article that quotes cognitive neuroscience researcher Joel Pearson. “It is not a 6th sense, it is nothing magical, spiritual or anything that requires any explanation outside of what we already know from science,” Pearson says, noting that intuition is “the productive use of unconscious information in the brain to help decision-making.” So, where intuition may be dismissed as “knowing without proof,” Pearson posits that the “proof” is actually the cumulative effect of our unconscious information hard at work. Our takeaway: Trust that inner voice. You know more than you think you do. |