U.S. Smartphone Ownership Demographics
Based on Pew Research Centerโs survey of adult Americans, around 90% own a smartphone. An additional 7% owns a phone with less connectivity features.
Smartphone ownership in America is comparatively consistent across surveyed areas such as gender, ethnicity, and regional development. The most significant contrasts are presented where age, income and education are studied. For example, 97% of 18-29-year-olds have a smartphone, whereas only 76% of the 65+ age group has adopted it.
Another contrast is whereas only 79% of people that earn less than $30,000 a year own a smartphone, 90% or more of those earning more have them. Further to this affluence data, only 83% of Americans with less than a high school graduate attainment have a smartphone while 92% those with higher educational attainment have them.
Below are reports on the cellphone ownership of respondents grouped according to certain demographics. Source: 8. Newzoo
Age Demographics
Age Group | Own a SMARTPHONE (%) | Own a phone, but NOT a smartphone (%) | TOTAL of those who own ANY kind of phone (%) |
---|---|---|---|
18-29 years old | 97 | 1 | 99 |
30-49 | 97 | 2 | 99 |
50-64 | 89 | 8 | 98 |
65+ | 76 | 17 | 94 |
Gender Demographics
Gender | Own a SMARTPHONE (%) | Own a phone, but NOT a smartphone (%) | TOTAL of those who own ANY kind of phone (%) |
---|---|---|---|
Men | 91 | 6 | 97 |
Women | 90 | 7 | 97 |
Race and Ethnicity
Race and Ethnicity | Own a SMARTPHONE (%) | Own a phone, but NOT a smartphone (%) | TOTAL of those who own ANY kind of phone (%) |
---|---|---|---|
White | 91 | 6 | 97 |
Black | 84 | 12 | 96 |
Hispanic | 91 | 6 | 98 |
Asian | 97 | 2 | 99 |
Income Demographics
Income Range | Own a SMARTPHONE (%) | Own a phone, but NOT a smartphone (%) | TOTAL of those who own ANY kind of phone (%) |
---|---|---|---|
Less than $30,000 | 79 | 14 | 94 |
$30,000- $69,999 | 90 | 8 | 98 |
$70,000- $99,999 | 94 | 3 | 98 |
$100,000+ | 98 | 1 | 99 |
Educational Attainment
Education Level | Own a SMARTPHONE (%) | Own a phone, but NOT a smartphone (%) | TOTAL of those who own ANY kind of phone (%) |
---|---|---|---|
High school or less | 83 | 12 | 95 |
Some college | 92 | 5 | 98 |
College graduate+ | 97 | 2 | 99 |
Community Type
Community Type | Own a SMARTPHONE (%) | Own a phone, but NOT a smartphone (%) | TOTAL of those who own ANY kind of phone (%) |
---|---|---|---|
Urban | 91 | 6 | 97 |
Suburban | 93 | 5 | 98 |
Rural | 87 | 10 | 97 |
Political Affiliation
Political Affiliation | Own a SMARTPHONE (%) | Own a phone, but NOT a smartphone (%) | TOTAL of those who own ANY kind of phone (%) |
---|---|---|---|
Democrat/lean Democrat | 91 | 7 | 98 |
Republican/lean Republican | 92 | 6 | 97 |
Source: 9. PEW Research
Todayโs Phone Trade-In Prices
To get an idea of the values you can get when selling your old phone in the US, check out our latest phone trade-in pricing below: